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第27章

the higher learning in america-第27章

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as a competitive concern; a close…cut mechanical standardization;



uniformity; surveillance and accountancy are indispensable。 As



regards the schedule of instruction; bona fide students will



require but little exacting surveillance in their work; and



little in the way of an apparatus of control。 But the collegiate



school has to deal with a large body of students; many of whom



have little abiding interest in their academic work; beyond the



academic credits necessary to be accumulated for honourable



discharge;  indeed their scholastic interest may fairly be said



to centre in unearned credits。



    For this reason; and also because of the difficulty of



controlling a large volume of perfunctory labour; such as is



involved in undergraduate instruction; the instruction offered



must be reduced to standard units of time; grade and volume。 Each



unit of work required; or rather of credit allowed; in this



mechanically drawn scheme of tasks must be the equivalent of all



the other units; otherwise a comprehensive system of scholastic



accountancy will not be practicable; and injustice and irritation



will result both among the pupils and the schoolmasters。 For the



greater facility and accuracy in conducting this scholastic



accountancy; as well as with a view to the greater impressiveness



of the published schedule of courses offered; these mechanical



units of academic bullion are increased in number and decreased



in weight and volume; until the parcelment and mechanical balance



of units reaches a point not easily credible to any outsider who



might naively consider the requirements of scholarship to be an



imperative factor in academic administration。 There is a



well…considered preference for semi…annual or quarterly periods



of instruction; with a corresponding time limit on the courses



offered; and the parcelment of credits is carried somewhat beyond



the point which this segmentation of the school year would



indicate。 So also there prevails a system of grading the credits



allowed for the performance of these units of task…work; by



percentages (often carried out to decimals) or by some equivalent



scheme of notation; and in the more solicitously perfected



schemes of control of this task…work; the percentages so turned



in will then be further digested and weighed by expert



accountants; who revise and correct these returns by the help of



statistically ascertained index numbers that express the mean



average margin of error to be allowed for each individual student



or instructor。



    In point of formal protestation; the standards set up in this



scholastic accountancy are high and rigorous; in application; the



exactions of the credit system must not be enforced in so



inflexible a spirit as to estrange that much…desired contingent



of genteel students whose need of an honourable discharge is



greater than their love of knowledge。 Neither must its demands on



the student's time and energy be allowed seriously to interfere



with those sports and 〃student activities〃 that make up the chief



attraction of college life for a large proportion of the



university's young men; and that are; in the apprehension of



many; so essential a part in the training of the modern



gentleman。



    Such a system of accountancy acts to break the continuity and



consistency of the work of instruction and to divert the interest



of the students from the work in hand to the making of a passable



record in terms of the academic 〃miner's inch。〃 Typically; this



miner's inch is measured in terms of standard text per time unit;



and the immediate objective of teacher and student so becomes the



compassing of a given volume of prescribed text; in print or



lecture form;  leading up to the broad principle: 〃Nichts als



was im Buche steht。〃 Which puts a premium on mediocrity and



perfunctory work; and brings academic life to revolve about the



office of the Keeper of the Tape and Sealing Wax。 Evidently this



organization of departments; schedules of instruction; and scheme



of scholastic accountancy; is a matter that calls for insight and



sobriety on the part of the executive; and in point of fact there



is much deliberation and solicitude spent on this behalf。



    The installation of a rounded system of scholastic



accountancy brings with it; if it does not presume; a painstaking



distribution of the personnel and the courses of instruction into



a series of bureaux or departments。 Such an organization of the



forces of the establishment facilitates the oversight and control



of the work; at the same time that it allows the array of



scheduled means; appliances and personnel at its disposal to be



statistically displayed to better effect。 Under existing



circumstances of rivalry among these institutions of learning;



there is need of much shrewd management to make all the available



forces of the establishment count toward the competitive end; and



in this composition it is the part of worldly wisdom to see that



appearances may often be of graver consequence than achievement;



 as is true in all competitive business that addresses its



appeal to a large and scattered body of customers。 The



competition is for custom; and for such prestige as may procure



custom; and these potential customers on whom it is desirable to



produce an impression; especially as regards the undergraduate



school; are commonly laymen who are expected to go on current



rumour and the outward appearance of things academic。



    The exigencies of competitive business; particularly of such



retail trade as seems chiefly to have contributed to the



principles of businesslike management in the competing schools;



throw the stress on appearances。 In such business; the 〃good



will〃 of the concern has come to be (ordinarily) its most valued



and most valuable asset。 The visible success of the concern; or



rather the sentiments of confidence and dependence inspired in



potential customers by this visible success; is capitalized as



the chief and most substantial element of the concern's



intangible assets。 And the accumulation of such intangible



assets; to be gained by convincing appearances and well…devised



pronouncements; has become the chief object of persistent



endeavour on the part of sagacious business men engaged in such



lines of traffic。 This; that the substance must not be allowed to



stand in the way of the shadow; is one of the fundamental



principles of management which the universities; under the



guidance of business ideals; have taken over from the wisdom of



the business community。



    Accepting the point of view of the captains of erudition; and



so looking on the universities as competitive business concerns;



and speaking in terms applicable to business concerns generally;



the assets of these seminaries of learning are in an exceptional



degree intangible assets。 There is; of course; the large item of



the good…will or prestige of the university as a whole;



considered as a going concern。 But this collective body of



〃immaterial capital〃 that pertains to the university at large is



made up in great part of the prestige of divers eminent persons



included among its personnel and incorporated in the fabric of



its bureaucratic departments; and not least the prestige of its



executive head; in very much the same way as the like will hold



true; e。 g。; for any company of public amusement; itinerant or



sedentary; such as a circus; a theatrical or operatic enterprise;



which all compete for the acclamation and custom of those to whom



these ma

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