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easily absorbs foreign ideas and best practices and melds those with its own 
traditions…the greater advantage you will have in a flat world。 The natural ability 


to glocalize has been one of the strengths of Indian culture; American culture; 
Japanese culture; and; lately; Chinese culture。 The Indians; for instance; take the 
view that the Moguls come; the Moguls go; the British come; the British go; we take 
the best and leave the rest…but we still eat curry; our women still wear saris; and 
we still live in tightly bound extended family units。 That's glo…calizing at its best。 
〃Cultures that are open and willing to change have a huge advantage in this world;〃 
said Jerry Rao; the MphasiS CEO who heads the Indian high…tech trade association。 
〃My great…grandmother was illiterate。 My grandmother went to grade two。 My mother 
did not go to college。 My sister has a master's degree in economics; and my daughter 
is at the University of Chicago。 We have done all this in living memory; but we have 
been willing to change 。 。 。 You have to have a strong culture; but also the openness 
to adapt and adopt from others。 The cultural exclu…sivists have a real disadvantage。 
Think about it; think about the time when the emperor in China threw out the British 
ambassador。 Who did it hurt? It hurt the Chinese。 Exclusivity is a dangerous thing。〃 
Openness is critical; added Rao; 〃because you start tending to respect people for 
their talent and abilities。 When you are chatting with another developer in another 
part of the world; you don't know what his or her color is。 You are dealing with people 
on the basis of talent…not race or ethnicity…and that changes; subtly; over time your 
whole view of human beings; if you are in this talent…based and performance…based 
world rather than the background…based world。〃 
This helps explain why so many Muslim countries have been struggling as the world 
goes flat。 For complicated cultural and historical reasons; many of them do not 
glocalize well; although there are plenty of 

exceptions…namely; Turkey; Lebanon; Bahrain; Dubai; Indonesia; and Malaysia。 All of 
these latter countries; though; tend to be the more secular Muslim nations。 In a world 
where the single greatest advantage a culture can have is the ability to foster 
adaptability and adoptability; the Muslim world today is dominated by a religious 
clergy that literally bans ijtihad; reinterpretation of the principles of Islam in 
light of current circumstances。 
Think about the whole mind…set of bin Ladenism。 It is to 〃purge〃 Saudi Arabia of all 
foreigners and foreign influences。 That is exactly the opposite of glocalizing and 
collaborating。 Tribal culture and thinking still dominate in many Arab countries; 
and the tribal mind…set is also anathema to collaboration。 What is the motto of the 
tribalist? 〃Me and my brother against my cousin; me; my brother; and my cousin against 
the outsider。〃 And what is the motto of the globalists; those who build collaborative 
supply chains? 〃Me and my brother and my cousin; three friends from childhood; four 
people in Australia; two in Beijing; six in Bangalore; three from Germany; and four 
people we've met only over the Internet all make up a single global supply chain。〃 
In the flat world; the division of labor is steadily becoming more and more complex; 
with a lot more people interacting with a lot of other people they don't know and 
may never meet。 If you want to have a modern complex division of labor; you have to 
be able to put more trust in strangers。 
In the Arab…Muslim world; argues David Landes; certain cultural attitudes have in 


many ways become a barrier to development; particularly the tendency to still treat 
women as a source of danger or pollution to be cut off from the public space and denied 
entry into economic activities。 When a culture believes that; it loses a large portion 
of potential productivity of the society。 A system that privileges the men from birth 
on; Landes also argues; simply because they are male; and gives them power over their 
sisters and other female members of society; is bad for the men。 It builds in them 
a sense of entitlement that discourages what it takes to improve; to advance; and 
to achieve。 This sort of discrimination; he notes; is not something limited to the 
Arab Middle East; of course。 Indeed; strains of it are found in different degrees 
all around the world; even in so…called advanced industrial societies。 
327 
The Arab…Muslim world's resistance to glocalization is something that some liberal 
Arab commentators are now focusing on。 Consider a May 5; 2004; article in the Saudi 
English…language daily Arab News by liberal Saudi journalist Raid Qusti; titled 〃How 
Long Before the First Step?〃 
〃Terrorist incidents in Saudi Arabia are more or less becoming everyday news。 Every 
time I hope and pray that it ends; it only seems to get worse;〃 Qusti wrote。 〃One 
explanation to why all of this is happening was brought up by the editor in chief 
of Al…Riyadh newspaper; Turki Al…Sudairi; on a program about determining the roots 
of the terrorist acts。 He said that the people carrying out these attacks shared the 
ideology of the Juhaiman movement that seized the Grand Mosque in the seventies。 They 
had an ideology of accusing others of being infidels and giving themselves a free 
hand to kill them; be it Westerners…who; according to them; ought to be kicked out 
of the Arabian Peninsula…or the Muslim believer who does not follow their path。 They 
disappeared in the eighties and nineties from the public eye and have again emerged 
with their destructive ideology。 The question Al…Sudairi forgot to bring up was: What 
are we Saudis going to do about it? If we as a nation decline to look at the root 
causes; as we have for the past two decades; it will only be a matter of time before 
another group of people with the same ideology spring up。 Have we helped create these 
monsters? Our education system; which does not stress tolerance of other faiths…let 
alone tolerance of followers of other Islamic schools of thought…is one thing that 
needs to be re…evaluated from top to bottom。 Saudi culture itself and the fact that 
the majority of us do not accept other lifestyles and impose our own on other people 
is another。 And the fact that from fourth to 12th grade we do not teach our children 
that there are other civilizations in the world and that we are part of the global 
community and only stress the Islamic empires over and over is also worth 
re…evaluating。〃 
It is simply too easily forgotten that when it comes to economic activities; one of 
the greatest virtues a country or community can have is a culture of tolerance。 When 
tolerance is the norm; everyone flourishes… because tolerance breeds trust; and trust 
is the foundation of innovation and entrepreneurship。 Increase the level of trust 
in any group; company; or society; and only good things happen。 〃China began its 
astounding 
328 


commercial and industrial takeoff only when Mao Zedong's odiously intolerant form 
of communism was scrapped in favor of what might be called totalitarian 
laissez…faire;〃 wrote British historian Paul Johnson in a June 21; 2004; essay in 
Forbes。 〃India is another example。 It is the nature of the Hindu religion to be 
tolerant and; in its own curious way; permissive 。 。 。 When left to themselves; Indians 
(like the Chinese) always prosper as a community。 Take the case of Uganda's Indian 
population; which was expelled by the horrific dictator Idi Amin and received into 
the tolerant society of Britain。 There are now more millionaires in this group than 
in any other recent immigrant community in Britain。 They are a striking example of 
how far hard work; strong family bonds and devotion to education can carry a people 
who have been stripped of all their worldly assets。〃 Islam; down through the years; 
has thrived when it fostered a culture of tolerance; as in Moorish Spain。 But in its 
modern form; in too many cases Islam has been captured and interpreted by spiritual 
leaders who do not embrace a culture of tolerance; change; or innovation; and that; 

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