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Coalition & Citizenship Education Fund's annual conference to upbraid 
African…Americans for not teaching their children proper grammar and for black kids 
not striving to learn more themselves。 Cosby had already declared; 〃Everybody knows 
it's important to speak English except these knuckleheads。 You can't be a doctor with 


that kind of crap coming out of your mouth。〃 Referring to African…Americans who 
squandered their chances for a better life; Cosby told the Rainbow Coalition; 〃You've 
got to stop beating up your women because you can't find a job; because you didn't 
want to get an education and now you're 'earning'minimum wage。 You should have thought 
more of yourself when you were in high school; when you had an opportunity。〃 
305 
When Cosby's remarks attracted a lot of criticism; Reverend Jackson defended him; 
arguing; 〃Bill is saying; let's fight the right fight。 Let's level the playing field。 
Drunk people can't do that。 Illiterate people can't do that。〃 
That is right。 Americans are the ones who increasingly need to level the playing 
field…not by pulling others down; not by feeling sorry for ourselves; but by lifting 
ourselves up。 But when it comes to how to do that; Cosby was saying something that 
is important for black and white Americans; rich and poor。 Education; whether it comes 
from parents or schools; has to be about more than just cognitive skills。 It also 
has to include character building。 The fact is; parents and schools and cultures can 
and do shape people。 The most important influence in my life; outside of my family; 
was my high school journalism teacher; Hattie M。 Steinberg。 She pounded the 
fundamentals of journalism into her students…not simply how to write a lead or 
accurately transcribe a quote but; more important; how to comport yourself in a 
professional way。 She was nearing sixty at the time I had her as my teacher and high 
school newspaper adviser in the late 1960s。 She was the polar opposite of 〃cool;〃 
but we hung around her classroom like it was the malt shop and she was Wolfman Jack。 
None of us could have articulated it then; but it was because we enjoyed being 
harangued by her; disciplined by her; and taught by her。 She was a woman of clarity 
and principles in an age of uncertainty。 I sit up straight just thinking about her! 
Our children will increasingly be competing head…to…head with Chinese; Indian; and 
Asian kids; whose parents have a lot more of Hattie's character…building approach 
than their own American parents。 I am not suggesting that we militarize education; 
but I am suggesting that we do more to push our young people to go beyond their comfort 
zones; to do things right; and to be ready to suffer some short…run pain for longer 
gain。 
I fear; though; that things will have to get worse before they get better。 As Judy 
Estrin said; it will probably take a crisis。 I would simply add: The crisis is already 
here。 It is just playing out in slow motion。 The flattening of the world is moving 
ahead apace; and barring war or some catastrophic terrorist event; nothing is going 
to stop it。 But what can happen is a decline in our standard of living; if more 
Americans are not empow306 
ered and educated to participate in a world where all the knowledge centers are being 
connected。 We have within our society all the ingredients for American individuals 
to thrive in this world; but if we squander those ingredients; we will stagnate。 
I repeat: This is not a test。 This is a crisis; and as Paul Romer has so perceptively 
warned; 〃A crisis is a terrible thing to waste。〃 
Developing Countries and the Flat World 


::::: NINE 
The Virgin of Guadalupe 
It's not that we are becoming more Anglo…Saxon。 It's that we are having an encounter 
with reality。 

… Frank Schirrmacher; publisher of the German newspaper 
Frankfurter Allgemeine Zeitung; commenting to 
The New York Times about the need for German 
workers to retool and work longer hours 
Seek knowledge even unto China。 
… saying of the Prophet Muhammad 
The more I worked on this book; the more I found myself asking people I met around 
the world where they were when they first discovered that the world was flat。 
In the space of two weeks; I got two revealing answers; one from Mexico; one from 
Egypt。 I was in Mexico City in the spring of 2004; and I put the question on the table 
during lunch with a few Mexican journalist colleagues。 One of them said he realized 
that he was living in a new world when he started seeing reports appearing in the 
Mexican media and on the Internet that some statuettes of Mexico's patron saint; the 
Virgin of Guadalupe; were being imported into Mexico from China; probably via ports 
in California。 When you are Mexico and your claim to fame is that you are a low…wage 
manufacturing country; and some of your people are importing statuettes of your own 
patron saint from China; because China can make them and ship them all the way across 
the 
Pacific more cheaply than you can produce them; you are living in a flat world。 
You've also got a problem。 Over at the Central Bank of Mexico; I asked its governor; 
Guillermo Ortiz; whether he was aware of this issue。 He rolled his eyes and told me 
that for some time now he could feel the competitive playing field being leveled…and 
that Mexico was losing some of its natural geographic advantages with the U。S。 
market…by just staring at the numbers on his computer screen。 〃We started looking 
at the numbers in 2001 …it was the first year in two decades that 'Mexico's' exports 
to the U。S。 declined;〃 said Ortiz。 〃That was a real shock。 We started reducing our 
gains in market share and then started losing them。 We said that there is a real change 
here 。 。 。 And it was about China。〃 
China is such a powerhouse of low…cost manufacturing that even though the NAFTA accord 
has given Mexico a leg up with the United States; and even though Mexico is right 
next door to us; China in 2003 replaced Mexico as the number two exporter to the United 
States。 (Canada remains number one。) Though Mexico still has a strong position in 
big…ticket exports that are costly to ship; such as cars; auto parts; and 
refrigerators; China is coming on strong and has already displaced Mexico in areas 
such as computer parts; electrical components; toys; textiles; sporting goods; and 
tennis shoes。 But what's even worse for Mexico is that China is displacing some Mexican 
companies in Mexico; where Chinese…made clothing and toys are now showing up on store 
shelves everywhere。 No wonder a Mexican journalist told me about the day he 
interviewed a Chinese central bank official; who told him something about China's 


relationship with America that really rattled him: 〃First we were afraid of the wolf; 
then we wanted to dance with the wolf; and now we want to be the wolf。〃 
A few days after returning from Mexico; I had breakfast in Washington with a friend 
from Egypt;Lamees El…Hadidy; a longtime business reporter in Cairo。 Naturally I asked 
her where she was when she discovered the world was flat。 She answered that it was 
a just few weeks earlier; during the Muslim holy month of Ramadan。 She had done a 
story for CNBC Arabiya Television about the colorful lanterns called fawanis; 
311 
each with a burning candle inside;that Egyptian schoolchildren traditionally carried 
around during Ramadan; a tradition dating back centuries to the Fatimid period in 
Egypt。 Kids swing the lanterns and sing songs; and people give them candy or gifts; 
as in America on Halloween。 For centuries; small; low…wage workshops in Cairo's older 
neighborhoods have manufactured these lanterns…until thelast few years。That was when 
plastic Chinese…made Ramadan lanterns; each with a battery…powered light instead of 
a candle; began flooding the market; crippling the traditional Egyptian workshops。 
Said Lamees; 〃They are invading our tradition …in an innovative way…and we are doing 
nothing about it。。。 These lanterns come out of our tradition; our soul; but 'the 
Chinese versions' are more creative and advanced than the Egyptian ones。〃 Lamees said 
that when she asked Egyptians; 〃Do you know wher

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