the.world.is.flat-第6章
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I firmly believe in the lesson of classical economists about moving work to where
it can be done best。 However; we must not ignore that in some cases; individual workers
will not easily find new work。 For them; retraining and an adequate social safety
net are needed。〃
In an effort to deal straight with the Reuters staff; David Schlesinger; who heads
Reuters America; sent all editorial employees a memo; which included the following
excerpt:
Off…shoring with Obligation I grew up in New London; Connecticut; which in the 19th
century was a major whaling center。 In the 1960's and 70's the whales were long gone
and the major employers in the region were connected with the military…not a surprise
during the Vietnam era。 My classmates' parents worked at Electric Boat; the Navy and
the Coast Guard。 The peace dividend changed the region once again; and now it is best
known for the great gambling casinos of Mohegan Sun and Foxwoods and for the
pharmaceutical researchers of Pfizer。 Jobs went; jobs were created。 Skills went out
of use; new skills were required。 The region changed; people changed。 New London;
of course; was not unique。 How many mill towns saw their mills close; how many shoe
towns saw the shoe industry move elsewhere; how many towns that were once textile
powerhouses now buy all their linens from China? Change is hard。 Change is hardest
on those caught by surprise。 Change is hardest on those who have difficulty changing
too。 But change is natural; change is not new; change is important。 The current debate
about off…shoring is dangerously hot。 But the debate about work going to India; China
and Mexico is actually no different from the debate once held about submarine work
leaving New
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London or shoe work leaving Massachusetts or textile work leaving North Carolina。
Work gets done where it can be done most effectively and efficiently。 That ultimately
helps the New Londons; New Bedfords and New Yorks of this world even more than it
helps the Bangalores and Shenzhens。 It helps because it frees up people and capital
to do different; more sophisticated work; and it helps because it gives an opportunity
to produce the end product more cheaply; benefiting customers even as it helps the
corporation。 It's certainly difficult for individuals to think about 〃their〃 work
going away; being done thousands of miles away by someone earning thousands of dollars
less per year。 But it's time to think about the opportunity as well as the pain; just
as it's time to think about the obligations of off…shoring as well as the
opportunities。 。 。 Every person; just as every corporation; must tend to his or her
own economic destiny; just as our parents and grandparents in the mills; shoe shops
and factories did。
〃The Monitor Is Burning?〃
Do you know what an Indian call center sounds like? While filming the documentary
about outsourcing; the TV crew and I spent an evening at the Indian…owned 〃24/7
Customer〃 call center in Bangalore。 The call center is a cross between a co…ed college
frat house and a phone bank raising money for the local public TV station。 There are
several floors with rooms full of twenty…somethings… some twenty…five hundred in
all…working the phones。 Some are known as 〃outbound〃 operators; selling everything
from credit cards to phone minutes。 Others deal with 〃inbound〃 calls…everything from
tracing lost luggage for U。S。 and European airline passengers to solving computer
problems for confused American consumers。 The calls are transferred here by satellite
and undersea fiber…optic cable。 Each vast floor of a call center consists of clusters
of cubicles。 The young people work in little
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teams under the banner of the company whose phone support they are providing。 So one
corner might be the Dell group; another might be flying the flag of Microsoft。 Their
working conditions look like those at your average insurance company。 Although I am
sure that there are call centers that are operated like sweatshops; 24/7 is not one
of them。
Most of the young people I interviewed give all or part of their salary to their parents。
In fact; many of them have starting salaries that are higher than their parents'
retiring salaries。 For entry…level jobs into the global economy; these are about as
good as it gets。
I was wandering around the Microsoft section around six p。m。 Bangalore time; when
most of these young people start their workday to coincide with the dawn in America;
when I asked a young Indian computer expert there a simple question: What was the
record on the floor for the longest phone call to help some American who got lost
in the maze of his or her own software?
Without missing a beat he answered; 〃Eleven hours。〃
〃Eleven hours?〃 I exclaimed。
〃Eleven hours;〃 he said。
I have no way of checking whether this is true; but you do hear snippets of some oddly
familiar conversations as you walk the floor at 24/7 and just listen over the shoulders
of different call center operators doing their things。 Here is a small sample of what
we heard that night while filming for Discovery Times。 It should be read; if you can
imagine this; in the voice of someone with an Indian accent trying to imitate an
American ora Brit。 Also imagine that nomatter how rude; unhappy; irritated; or ornery
the voices are on the other end of the line; these young Indians are incessantly and
unfailingly polite。
Woman call center operator: 〃Good afternoon; may I speak with 。 。 。?〃 (Someone on
the other end just slammed down the phone。)
Male call center operator: 〃Merchant services; this is Jerry; may I help you?〃 (The
Indian call center operators adopt Western names of their own choosing。 The idea;
of course; is to make their American or European customers feel more comfortable。
Most of the young Indians I talked to about this were not offended but took it as
an opportunity to
have some fun。 While a few just opt for Susan or Bob; some really get creative。)
Woman operator in Bangalore speaking to an American: 〃My name is Ivy Timberwoods and
I am calling you 。 。 。〃
Woman operator in Bangalore getting an American's identity number: 〃May I have the
last four digits of your Social Security?〃
Woman operator in Bangalore giving directions as though she were in Manhattan and
looking out her window: 〃Yes; we have a branch on Seventy…fourth and Second Avenue;
a branch at Fifty…fourth and Lexington 。 。 。〃
Male operator in Bangalore selling a credit card he could never afford himself: 〃This
card comes to you with one of the lowest APR 。 。 。〃
Woman operator in Bangalore explaining to an American how she screwed up her checking
account: 〃Check number six…six…five for eighty…one dollars and fifty…five cents。 You
will still be hit by the thirty…dollar charge。 Am I clear?〃
Woman operator in Bangalore after walking an American through a computer glitch: 〃Not
a problem; Mr。 Jassup。 Thank you for your time。 Take care。 Bye…bye。〃
Woman operator in Bangalore after someone has just slammed down the phone on her:
〃Hello? Hello?〃
Woman operator in Bangalore apologizing for calling someone in America too early:
〃This is just a courtesy call; I'll call back later in the evening 。 。 。〃
Male operator in Bangalore trying desperately to sell an airline credit card to
someone in America who doesn't seem to want one: 〃Is that because you have too many
credit cards; or you don't like flying; Mrs。 Bell?〃
Woman operator in Bangalore trying to talk an American out of her computer crash:
〃Start switching between memory okay and memory test。 。 。〃
Male operator in Bangalore doing the same thing: 〃All right; then; let's just punch
in three and press Enter 。 。 。〃
Woman operator in Bangalore trying to help an American who cannot stand being on the
help line another second: 〃Yes; ma'am; I do
understand that you are in a hurry right now。 I am just trying to help you out。 。 。〃
Woman operator in Bangalore getting another phone slammed down on her: 〃Yes; well;
so what time would be goo 。 。 。〃
Same woman operator in Bangalore getting another phone slammed down on her: 〃Why;
Mrs。 Kent; it's not a 。。。〃
Same woman operator