the.world.is.flat-第31章
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provider。 Using fiber…optic cable…connected workstations; Indian techies could get
under the hood of your company's computers and do all the adjustments; even though
they were located halfway around the world。
〃'Y2K upgrading' was tedious work that was not going to give them an enormous
competitive advantage;〃 said Vivek Paul; the Wipro executive whose company did some
outsourced Y2K drudge work。 〃So all these Western companies were incredibly
challenged to find someone else who would do it and do it for as little money as
possible。 They said; 'We just want to get past the damn year 2000!' So they started
to work with Indian 'technology' companies who they might not have worked with
otherwise。〃
To use my parlance; they were ready to go on a blind date with India。 They were ready
to get 〃fixed up。〃 Added Jerry Rao; 'Y2K means different things to different people。
For Indian industry; it represented the biggest opportunity。 India was considered
as a place of backward people。 Y2K suddenly required that every single computer in
the world needed to be reviewed。 And the sheer number of people needed to review
line…by…line code existed in India。 The Indian IT industry got its footprint across
the globe because of Y2K。 Y2K became our engine of growth; our engine of being known
around the world。 We never looked back after Y2K。〃
By early 2000; the Y2K work started to wind down; but then a whole new driver of
business emerged…e…commerce。 The dot…com bubble had not yetburst; engineering talent
was scarce; and demand from dotcoms was enormous。 Said Paul; 〃People wanted what they
felt were mission…critical applications; key to their very existence; to be done and
they could go nowhere else。 So they turned to the Indian companies; and as they turned
to the Indian companies they found that they were getting delivery of complex systems;
with great quality; sometimes better than what they were getting from others。 That
created an enormous respect for Indian IT providersf。' And if 'Y2K work' was the
acquaintanceship process; this was the falling…in…love process。〃
Outsourcing from America to India; as a new form of collaboration;
exploded。 By just stringing a fiber…optic line from a workstation in Bangalore to
my company's mainframe; I could have Indian IT firms like Wipro; Infosys; and Tata
Consulting Services managing my e…commerce and mainframe applications。
〃Once we're in the mainframe business and once we're in e…commerce…now we're married;〃
said Paul。 But again; India was lucky that it could exploit all that undersea
fiber…optic cable。 〃Ihad an office very close to the Leela Palace hotel in Bangalore;〃
Paul added。 〃I was working with a factory located in the information technology park
in Whitefield; a suburb of Bangalore; and I could not get a local telephone line
between our office and the factory。 Unless you paid a bribe; you could not get a line;
and we wouldn't pay。 So my phone call to Whitefield would go from myoffice in Bangalore
to Kentucky; where there was a GE mainframe computer we were working with; and then
from Kentucky to Whitefield。 We used our own fiber…optic lease line that ran across
the ocean…but
the one across town required a bribe。〃
India didn't benefit only from the dot…com boom; it benefited even more from the
dot…com bust! That is the real irony。 The boom laid the cable that connected India
to the world; and the bust made the cost of using it virtually free and also vastly
increased the number of American companies that would want to use that fiber…optic
cable to outsource knowledge work to India。
Y2K led to this mad rush for Indian brainpower to get the programming work done。 The
Indian companies were good and cheap; but price wasn't first on customers'
minds…getting the work done was; and India was the only place with the volume of
workers to do it。 Then the dot…com boom comes along right in the wake of Y2K; and
India is one of the few places where you can find surplus English…speaking engineers;
at any price; because all of those in America have been scooped up by e…commerce
companies。 Then the dot…com bubble bursts; the stock market tanks; and the pool of
investment capital dries up。 American IT companies that survived the boom and venture
capital firms that still wanted to fund start…ups had much less cash to spend。 Now
they needed those Indian
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engineers not just because there were a lot of them; but precisely because they were
low…cost。 So the relationship between India and the American business community
intensified another notch。
One of the great mistakes made by many analysts in the early 2000s was conflating
the dot…com boom with globalization; suggesting that both were just fads and hot air。
When the dot…com bust came along; these same wrongheaded analysts assumed that
globalization was over as well。 Exactly the opposite was true。 The dot…com bubble
was only one aspect of globalization; and when it imploded; rather than imploding
globalization; it actually turbocharged it。
Promod Haque; an Indian…American and one of the most prominent venture capitalists
in Silicon Valley with his firm Norwest Venture Partners; was in the middle of this
transition。 〃When the bust took place; a lot of these Indian engineers in the U。S。
'on temporary work visas' got laid off; so they went back to India;〃 explained Haque。
But as a result of the bust; the IT budgets of virtually every major U。S。 firm got
slashed。 〃Every IT manager was told to get the same amount of work or more done with
less money。 So guess what he does? He says; 'You remember Vijay from India who used
to work here during the boom and then went back home? Let me call him over in Bangalore
and see if he will do the work for us for less money than what we would pay an engineer
here in the U。S。'〃 And thanks to all that fiber cable laid during the boom; it was
easy to find Vijay and put him to work。
The Y2K computer readjustment work was done largely by low…skilled Indian programmers
right out of tech schools; said Haque; 〃but the guys onvisas who were coming toAmerica
were not trade school guys。 They were guys with advanced engineering degrees。 So a
lot of our companies saw that these guys were good at Java and C++ and architectural
design work for computers; and then they got laid off and went back home; and the
IT manager back here who is told; 1 don't care how you get the job done; just get
it done for less money;' calls Vijay。〃 Once America and India were dating; the
burgeoning Indian IT companies in Bangalore started coming up with their own proposals。
The Y2K work had allowed them to interact with some pretty large companies in the
United States; and as a result they began to understand the pain points and how to
do
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business…process implementation and improvement。 So the Indians; who were doing a
lot of very specific custom code maintenance to higher…value…add companies; started
to develop their own products and transform themselves from maintenance to product
companies; offering a range of software services and consulting。 This took Indian
companies much deeper inside American ones; and business…process outsourcing…
letting Indians run your back room…went to a whole new level。 〃I have an accounts
payable department and I could move this whole thing to India under Wipro or Infosys
and cut my costs in half;〃 said Haque。 All across America; CEOs were saying; 〃'Make
it work for less;'〃 said Haque。 〃And the Indian companies were saying; 'I have taken
a look under your hood and I will provide you with a total solution for the lowest
price。'〃 In other words; the Indian outsourcing companies said; 〃Do you remember how
I fixed your tires and your pistons during Y2K? Well; I could actually give you a
whole lube job if you like。 And now that you know me and trust me; you know I can
do it。〃 To their credit; the Indians were not just cheap; they were also hungry and
ready to learn anything。
The scarcity of capital after the dot…com bust made venture capital firms see to it
that the companies they were investing in were finding the most efficient;