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KSM presents himself as an entrepreneur seeking venture capital and people 。 。 。 Bin 
Laden summoned KSM to Kandahar in March or April 1999 to tell him that al…Qaeda would 
support his proposal。 The plot was now referred to within al…Qaeda as the 'planes 
operation。'〃 
From his corporate headquarters in Afghanistan; bin Laden proved to be a very deft 
supply chain manager。 He assembled a virtual company just for this project…exactly 
like any global conglomerate would do in the flat world…finding just the right 
specialist for each task。 He outsourced the overall design and blueprint for 9/11 
to KSM and overall financial management to KSM's nephew; Ali Abdul Aziz Ali; who 
coordinated the dispersal of funds to the hijackers through wire transfers; 

cash; traveler's checks; and credit and debit cards from overseas bank accounts。 Bin 
Laden recruited from the al…Qaeda roster just the right muscle guys from Asir Province; 
in Saudi Arabia; just the right pilots from Europe; just the right team leader from 
Hamburg; and just the right support staff from Pakistan。 He outsourced the pilot 
training to flight schools in America。 Bin Laden; who knew he needed only to 〃lease〃 
the Boeing 757s; 767s; A32Os; and possibly 747s for his operation; raised the 
necessary capital for training pilots on all these differentaircraft from a syndicate 
of pro…al…Qaeda Islamic charities and other Muslim adventure capitalists ready to 
fund anti…American operations。 In the case of 9/11; the total budget was around 
400;000。 Once the team was assembled; bin Laden focused on his own core 
competency…overall leadership and ideological inspiration of his suicide supply 
chain; with assistance from his deputies Mohammed Atef and Ayman Zawahiri。 
You can get the full flavor of the bin Laden supply chain; and what an aggressive 
adopter of new technology al…Qaeda was; by reading just one entry from the December 
2001 U。S。 District Court for the Eastern District of Virginia's official indictment 
of Zacarias Moussaoui; the so…called nineteenth hijacker from 9/11。 It reported the 
following: 〃In or about June 1999; in an interview with an Arabic…language television 
station; Osama bin Laden issued a 。。。 threat indicating that all American males should 
be killed。〃 It then points out that throughout the year 2000; all of the hijackers; 


including Moussaoui; began either attending or inquiring about flight school courses 
in America: 〃On or about September 29; 2000; Zacarias Moussaoui contacted Airman 
Flight School in Norman; Oklahoma; using an e…mail account he set up on September 
6 with an Internet service provider in Malaysia。 In or about October 2000; Zacarias 
Moussaoui received letters from Infocus Tech; a Malaysian company; stating that 
Moussaoui was appointed Infocus Tech's marketing consultant in the United States; 
the United Kingdom and Europe; and that he would receive; among other things; an 
allowance of 2;500 per month 。 。 。 On or about December 11; 2000; Mohammed Atta 
purchased flight deck videos for the Boeing 767 Model 300ER and the Airbus A320 Model 
200 from the Ohio Pilot Store 。。。 In or about June 2001; in Norman; Oklahoma; Zacarias 
Moussaoui made inquiries 
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about starting a cropdusting company 。 。 。 On or about August 16; 2001; Zacarias 
Moussaoui; possessed; among other things: two knives; a pair of binoculars; flight 
manuals for the Boeing 747 Model 400; a flight simulator computer program; fighting 
gloves and shin guards; a piece of paper referring to a handheld Global Positioning 
System receiver and a camcorder; software that could be used to review pilot 
procedures for the Boeing 747 Model 400; letters indicating that Moussaoui is a 
marketing consultant inthe United States for Infocus Tech; a computer disk containing 
information related to the aerial application of pesticides; and a hand…held aviation 
radio。〃 
A devout Mormon; who grew up in Latin America where his father was a UPI correspondent; 
David Neeleman; by contrast; is one of those classic American entrepreneurs and a 
man of enormous integrity。 He never went to college; but he has started two successful 
airlines; Morris Air and JetBlue; and played an important role in shaping a third; 
Southwest。 He is the godfather of ticketless air travel; now known as e…ticketing。 
〃I am a total optimist。 I think my father is an optimist;〃 he said to me; trying to 
explain where his innovative genes came from。 〃I grew up in a very happy home 。 。 。 
JetBlue was created in my own mind before it was created on paper。〃 Using his 
optimistic imagination and his ability also to quickly adopt all the latest technology 
because he had no legacy system to worry about; Neeleman started a highly profitable 
airline; creating jobs; low…cost travel; a unique onboard; satellite…supported 
entertainment system; and one of the most people…friendly places to work you can 
imagine。 He also started a catastrophe relief fund in his company to help employee 
families who are faced with a sudden death or catastrophic illness of a loved one。 
Neeleman donates 1 of his salary for every 1 any employee puts in the fund。 〃I think 
it is important that people give a little;〃 said Neeleman。 〃I believe that there are 
irrevocable laws of heaven that when you serve others you get this little buzz。〃 In 
2003; Neeleman; already a wealthy man from his JetBlue stock; donated about 120;000 
of his 200;000 salary to the JetBlue employee catastrophe fund。 
In the waiting room outside his New York City office; there is a color photo of a 
JetBlue Airbus flying over the World Trade Center。 Neeleman 
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was in his office on 9/11 and watched the Twin Towers burn; while his own JetBlue 


airliners were circling JFK in a holding pattern。 When I explained to him the 
comparison/contrast I was going to make between him and bin Laden; he was both 
uncomfortable and curious。 As I closed up my computer and prepared to leave following 
our interview; he said he had one question for me: 〃Do you think Osama actually 
believes there is a God up there who is happy with what he is doing?〃 
I told him I just didn't know。 What I do know is this: There are two ways to flatten 
the world。 One is to use your imagination to bring everyone up to the same level; 
and the other is to use your imagination to bring everyone down to the same level。 
David Neeleman used his optimistic imagination and the easily available technologies 
of the flat world to lift people up。 He launched a surprising and successful new 
airline; some profits of which he turns over to a catastrophe relief fund for his 
employees。 Osama bin Laden and his disciples used their twisted imagination; and many 
of the same tools; to launch a surprise attack; which brought two enormous symbols 
of American power down to their level。 Worse; they raised their money and created 
this massive human catastrophe under the guise of religion。 
〃From the primordial swamps of globalization have emerged two genetic variants;〃 
observed Infosys CEO Nandan Nilekani…one is al…Qaeda and the other are companies like 
Infosys or JetBlue。 〃Our focus therefore has to be how we can encourage more of the 
good mutations and keep out the bad。〃 
I could not agree more。 Indeed; that effort may be the most important thing we learn 
to do in order to keep this planet in one piece。 
I have no doubt that advances in technology…from iris scans to X…ray machines…will 
help us to identify; expose; and capture those who are trying to use the easily 
available tools of the flat world to destroy it。 But in the end; technology alone 
cannot keep us safe。 We really do have to find ways to affect the imagination of those 
who would use the tools of collaboration to destroy the world that has invented those 
tools。 But how does one go about nurturing a more hopeful; life…affirming; and 
tolerant 

imagination in others? Everyone has to ask himself or herself this question。 I ask 
it as an American。 I stress this last point because I think itstarts first and foremost 
by America setting an example。 Those of us who are fortunate to live in free and 
progressive societies have to set an exam

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