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XXXVI¡£¡¡The¡¡End¡¡of¡¡Thirty¡¡Years'¡¡Editorship

On¡¡the¡¡voyage¡¡home£»¡¡Edward¡¡Bok¡¡decided¡¡that£»¡¡now¡¡the¡¡war¡¡was¡¡over£»¡¡he¡¡would¡¡ask¡¡his¡¡company¡¡to¡¡release¡¡him¡¡from¡¡the¡¡editorship¡¡of¡¡The¡¡Ladies'¡¡Home¡¡Journal¡£¡¡His¡¡original¡¡plan¡¡had¡¡been¡¡to¡¡retire¡¡at¡¡the¡¡end¡¡of¡¡a¡¡quarter¡¡of¡¡a¡¡century¡¡of¡¡editorship£»¡¡when¡¡in¡¡his¡¡fiftieth¡¡year¡£¡¡He¡¡was£»¡¡therefore£»¡¡six¡¡years¡¡behind¡¡his¡¡schedule¡£¡¡In¡¡October£»¡¡1919£»¡¡he¡¡would¡¡reach¡¡his¡¡thirtieth¡¡anniversary¡¡as¡¡editor£»¡¡and¡¡he¡¡fixed¡¡upon¡¡this¡¡as¡¡an¡¡appropriate¡¡time¡¡for¡¡the¡¡relinquishment¡¡of¡¡his¡¡duties¡£

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The¡¡time¡¡might¡¡never¡¡come¡¡again¡¡when¡¡all¡¡conditions¡¡would¡¡be¡¡equally¡¡favorable¡¡to¡¡a¡¡change¡¡of¡¡editorship¡£¡¡The¡¡position¡¡of¡¡the¡¡magazine¡¡was¡¡so¡¡thoroughly¡¡assured¡¡that¡¡its¡¡progress¡¡could¡¡hardly¡¡be¡¡affected¡¡by¡¡the¡¡retirement¡¡of¡¡one¡¡editor£»¡¡and¡¡the¡¡accession¡¡of¡¡another¡£¡¡There¡¡was¡¡a¡¡competent¡¡editorial¡¡staff£»¡¡the¡¡members¡¡of¡¡which¡¡had¡¡been¡¡with¡¡the¡¡periodical¡¡from¡¡ten¡¡to¡¡thirty¡¡years¡¡each¡£¡¡This¡¡staff¡¡had¡¡been¡¡a¡¡very¡¡large¡¡factor¡¡in¡¡the¡¡success¡¡of¡¡the¡¡magazine¡£¡¡While¡¡Bok¡¡had¡¡furnished¡¡the¡¡initiative¡¡and¡¡supplied¡¡the¡¡directing¡¡power£»¡¡a¡¡large¡¡part¡¡of¡¡the¡¡editorial¡¡success¡¡of¡¡the¡¡magazine¡¡was¡¡due¡¡to¡¡the¡¡staff¡£¡¡It¡¡could¡¡carry¡¡on¡¡the¡¡magazine¡¡without¡¡his¡¡guidance¡£

Moreover£»¡¡Bok¡¡wished¡¡to¡¡say¡¡good¡­bye¡¡to¡¡his¡¡public¡¡before¡¡it¡¡decided£»¡¡for¡¡some¡¡reason¡¡or¡¡other£»¡¡to¡¡say¡¡good¡­bye¡¡to¡¡him¡£¡¡He¡¡had¡¡no¡¡desire¡¡to¡¡outstay¡¡his¡¡welcome¡£¡¡That¡¡public¡¡had¡¡been¡¡wonderfully¡¡indulgent¡¡toward¡¡his¡¡shortcomings£»¡¡lenient¡¡with¡¡his¡¡errors£»¡¡and¡¡tremendously¡¡inspiring¡¡to¡¡his¡¡best¡¡endeavor¡£¡¡He¡¡would¡¡not¡¡ask¡¡too¡¡much¡¡of¡¡it¡£¡¡Thirty¡¡years¡¡was¡¡a¡¡long¡¡tenure¡¡of¡¡office£»¡¡one¡¡of¡¡the¡¡longest£»¡¡in¡¡point¡¡of¡¡consecutively¡¡active¡¡editorship£»¡¡in¡¡the¡¡history¡¡of¡¡American¡¡magazines¡£

He¡¡had¡¡helped¡¡to¡¡create¡¡and¡¡to¡¡put¡¡into¡¡the¡¡life¡¡of¡¡the¡¡American¡¡home¡¡a¡¡magazine¡¡of¡¡peculiar¡¡distinction¡£¡¡From¡¡its¡¡beginning¡¡it¡¡had¡¡been¡¡unlike¡¡any¡¡other¡¡periodical£»¡¡it¡¡had¡¡always¡¡retained¡¡its¡¡individuality¡¡as¡¡a¡¡magazine¡¡apart¡¡from¡¡the¡¡others¡£¡¡It¡¡had¡¡sought¡¡to¡¡be¡¡something¡¡more¡¡than¡¡a¡¡mere¡¡assemblage¡¡of¡¡stories¡¡and¡¡articles¡£¡¡It¡¡had¡¡consistently¡¡stood¡¡for¡¡ideals£»¡¡and£»¡¡save¡¡in¡¡one¡¡or¡¡two¡¡instances£»¡¡it¡¡had¡¡carried¡¡through¡¡what¡¡it¡¡undertook¡¡to¡¡achieve¡£¡¡It¡¡had¡¡a¡¡record¡¡of¡¡worthy¡¡accomplishment£»¡¡a¡¡more¡¡fruitful¡¡record¡¡than¡¡many¡¡imagined¡£¡¡It¡¡had¡¡become¡¡a¡¡national¡¡institution¡¡such¡¡as¡¡no¡¡other¡¡magazine¡¡had¡¡ever¡¡been¡£¡¡It¡¡was¡¡indisputably¡¡accepted¡¡by¡¡the¡¡public¡¡and¡¡by¡¡business¡¡interests¡¡alike¡¡as¡¡the¡¡recognized¡¡avenue¡¡of¡¡approach¡¡to¡¡the¡¡intelligent¡¡homes¡¡of¡¡America¡£

Edward¡¡Bok¡¡was¡¡content¡¡to¡¡leave¡¡it¡¡at¡¡this¡¡point¡£

He¡¡explained¡¡all¡¡this¡¡in¡¡December£»¡¡1918£»¡¡to¡¡the¡¡Board¡¡of¡¡Directors£»¡¡and¡¡asked¡¡that¡¡his¡¡resignation¡¡be¡¡considered¡£¡¡It¡¡was¡¡understood¡¡that¡¡he¡¡was¡¡to¡¡serve¡¡out¡¡his¡¡thirty¡¡years£»¡¡thus¡¡remaining¡¡with¡¡the¡¡magazine¡¡for¡¡the¡¡best¡¡part¡¡of¡¡another¡¡year¡£

In¡¡the¡¡material¡¡which¡¡The¡¡Journal¡¡now¡¡included¡¡in¡¡its¡¡contents£»¡¡it¡¡began¡¡to¡¡point¡¡the¡¡way¡¡to¡¡the¡¡problems¡¡which¡¡would¡¡face¡¡women¡¡during¡¡the¡¡reconstruction¡¡period¡£¡¡Bok¡¡scanned¡¡the¡¡rather¡¡crowded¡¡field¡¡of¡¡thought¡¡very¡¡carefully£»¡¡and¡¡selected¡¡for¡¡discussion¡¡in¡¡the¡¡magazine¡¡such¡¡questions¡¡as¡¡seemed¡¡to¡¡him¡¡most¡¡important¡¡for¡¡the¡¡public¡¡to¡¡understand¡¡in¡¡order¡¡to¡¡face¡¡and¡¡solve¡¡its¡¡impending¡¡problems¡£¡¡The¡¡outstanding¡¡question¡¡he¡¡saw¡¡which¡¡would¡¡immediately¡¡face¡¡men¡¡and¡¡women¡¡of¡¡the¡¡country¡¡was¡¡the¡¡problem¡¡of¡¡Americanization¡£¡¡The¡¡war¡¡and¡¡its¡¡after¡­effects¡¡had¡¡clearly¡¡demonstrated¡¡this¡¡to¡¡be¡¡the¡¡most¡¡vital¡¡need¡¡in¡¡the¡¡life¡¡of¡¡the¡¡nation£»¡¡not¡¡only¡¡for¡¡the¡¡foreign¡­born¡¡but¡¡for¡¡the¡¡American¡¡as¡¡well¡£

The¡¡more¡¡one¡¡studied¡¡the¡¡problem¡¡the¡¡clearer¡¡it¡¡became¡¡that¡¡the¡¡vast¡¡majority¡¡of¡¡American¡­born¡¡needed¡¡a¡¡refreshing£»¡¡and£»¡¡in¡¡many¡¡cases£»¡¡a¡¡new¡¡conception¡¡of¡¡American¡¡ideals¡¡as¡¡much¡¡as¡¡did¡¡the¡¡foreign¡­born

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