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all theoretically items of fixed assets; should be depreciated over their 
working lives。 This is obviously a useless exercise and in practice these 
items are wri。。en…off when they are bought。 
Table 1。2 Example of a badly matched profit and loss account 
Profit and loss account for January; year 20XX 
£ 
Sales ine for January 4;000 
Less telephone bill (last quarter) 800 
Profit before other expenses 3;200
22 The Thirty…Day MBA 
Clearly; the level of ‘materiality’ is not the same for all businesses。 A 
multinational might not keep meticulous records of every item of machinery 
under £1;000。 For a small business this may represent all the machinery it 
has。 
Consistency 
Even with the help of those concepts and conventions; there is a fair degree 
of latitude in how you can record and interpret financial information。 You 
should choose the methods that give the fairest picture of how the firm is 
performing and stick with them。 It is very difficult to keep track of events 
in a business that is always changing its accounting methods。 This does not 
mean that you are stuck with one method forever。 Any change; however; is 
an important step。 
THE RULE MAKERS 
The accounting professional bodies; with a li。。le prodding from governments; 
are responsible for ensuring that accounting reports conform to 
what are known as Generally Accepted Accounting Practices (GAAP)。 A 
new entrant; International Accounting Standards; is challenging that term 
as GAAP rules have been interpreted differently on different continents 
and indeed largely ignored on others。 
The rule book has to be adapted to acmodate changes in the way 
business is done。 For example; international business across frontiers is now 
the norm; so rules on handling currency and reporting taxable profits in 
different countries have to be acmodated within a pany’s accounts 
in a consistent manner。 
Although an MBA isn’t usually expected to know all the rules; you 
should be able to get up to date before any meetings where the subject is 
likely to e up。 You can keep track of changes in pany reporting 
rules on the Institute of Chartered Accountants’ website (icaew 》 
Accounting and corporate reporting 》 UK GAAP)。 
Protecting investors 
When confidence in US businesses was rocked badly with a series of 
high…profile financial frauds; Enron and World for example; the US 
government introduced the Sarbanes–Oxley Act; known less monly 
but be。。er understood as ‘The Public pany Accounting Reforms and 
Investor Protection Act – 2002’。 The Act’s purpose is to close the loopholes 
opened up by creative accountants; who are always devising ways to overstate 
profits and understate liabilities; and so make it easier for shareholders 
Accounting 23 
to see how profitable a business really is。 The act doesn’t just apply to US 
panies; any businesses with shares listed on a US stock market that 
does business in the United States is swept into the net。 Check out  
sarbanes…oxley for the low…down on that Act。 
The UK version is The panies (Audit; Investigations and munity 
Enterprise) Act。 You can read up on the UK rules at the Office of the 
Public Sector Information (opsi。gov。uk 》 Legislation 》 UK 》 Acts 》 
Public Acts 2004 》 panies (Audit; Investigations and munity 
Enterprise) Act 2004)。 
Auditors – the gatekeepers 
All public panies; that is; those listed on a stock exchange; are required 
to have an annual audit by a qualified accountant appointed by the directors 
and approved of by the shareholders。 Any pany with outside 
shareholders and indeed all but the smallest private panies are 
required by law to be audited。 The auditors’ job is to examine the accounts; 
ensure that they conform with the prevailing accounting rules and give an 
opinion about the financial statements。 Though the auditors’ report may be 
50 pages long; with a score or more footnotes; the findings are summarized 
in a single sentence: ‘The financial statements give a true and fair view of 
the state of affairs of the pany at (a certain date) and the financial statements 
have been properly prepared in accordance with the panies Act 
2006。’ 
The panies Act 2006; the longest Act ever introduced; has brought 
in some tough rules on how auditors; among others; should report on 
pany accounts。 MBAs; unless they are also accountants; don’t get 
involved in doing audits。 But they are expected to know who’s who in the 
auditing world。 Accountancy Age (accountancyage/resource/ 
top50) will keep you informed as to who’s who in the auditing world。 
BOOKKEEPING – THE WAY TRANSACTIONS 
ARE RECORDED 
Until Luca Pacioli wrote what was in essence the world’s first accounting 
book; over 500 years ago; accounting records were maintained in singleentry 
format; one event merited one record。 This meant that errors could 
be prevented only by a major duplication of effort; for example by having 
different people making and counting up parallel records。 Pacioli; a 
mathematician who worked for the Doge of Venice; came up with a system 
of double…entry bookkeeping that required two entries for each transaction 
and so provides built…in checks and balances to ensure accuracy。 Each 
transaction requires an entry as a debit and as a credit。
24 The Thirty…Day MBA 
To give an example; selling goods in a double…entry system might result 
in two separate journal entries – a debit reducing the stock by £250 and a 
corresponding credit of £250 of new cash in – a double entry (see Table 1。3)。 
The debits in a double…entry system must always equal the credits。 If they 
don’t; you know there is an error somewhere。 So; double entry allows you 
to balance your books; which you can’t do with the single…entry method。 
Pacioli’s genius lay in seeing that the ultimate balancing number in a 
pany’s accounts was the profit or loss for the owners of that enterprise。 
In fact he required at least two entries or as many as are required to balance 
the books。 Let us take the above example to its logical conclusion。 On the 
not unreasonable assumption that the business plans to make a profit from 
selling goods; the figures will look rather different。 To keep the numbers 
simple; let’s suppose the goods they sold cost them £125 (a 50 per cent 
margin); then the entries would be as follows。 Goods in stock go down by 
£125; while cash goes up by £250。 That net change of £125 is balanced by an 
increase in profits of £125; so the assets and liabilities are kept in balance。 
In this example; had the goods sold for less than was paid there would 
have been a loss; which would have reduced the value of the owner’s stake 
in the business by a corresponding amount。 
This is all an MBA student needs to know about bookkeeping; the main 
part of the knowledge they require is how to interpret the figures once 
recorded。 
CASH FLOW 
There is a saying in business that profit is vanity and cash flow is sanity。 
Both are necessary; but in the short term; and o。。en that is all that ma。。ers in 
a business as it struggles to get a foothold in the shi。。ing sands of trading; 
cash flow is life or death。 The rules on what constitutes cash are very simple 
– it has to be just that; or negotiable securities designated as being as good 
as cash。 Cash flow is looked at in two distinct and important ways: as a 
projection of future expected cash flows; and as an analysis of where cash 
came from and went to in an accounting period and the resultant increase 
or decrease in cash available。 
Table 1。3 An example of a double…entry ledger 
General Journal of Andrew’s Bookshop 
Date Description of entry Debit Credit 
10 July Rent expense £250 
Cash £250
Accounting 25 
Cash…flow forecasts 
The future is impossible to predict with great accuracy but it is possible to 
anticipate likely outes and be prepared to deal with events by building 
in a margin of safety。 The starting point for making a projection is to make 
some assumptions about what you want to achieve and test those for 
reasonableness。 
Take the situation of High Note; a business being established to sell sheet 
music; small instruments and CDs to schools 

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